Headquartered in Nairobi, Bestly Cosmetics was incorporated in August 1998 by Peter Njoroge Karanja and Tecklah Maghema Lenjo as sole directors. Initially, it traded as Bestlady Cosmetics Shop Ltd until 2008, when the trade name was changed to the then newly registered Bestly Cosmetics Ltd before moving its head offices from Funzi road, Industrial area to current location, Mombasa road.
It is one of the major retailers and wholesalers of all ranges of beauty cosmetics and accessories, with comprehensive and supple products and tools intended at accommodating today’s women, regardless of the vast range of complexions and skin types at an affordable price.
In order to satisfy wide range of customers’ needs, Bestly Cosmetics has expanded from one outlet to current 12 outlets located at Nairobi, Nakuru, Eldoret,Mombasa,Nyeri and Karatina.
The Strategic Management Team
The management of Bestly Cosmetics Ltd is composed of Directors, Finance and administrative officers, Operations, sales officers and the subordinates.
The MD is the top officer in the company’s management. The Administrative and operations Director is the second in authority. The HR function is currently being developed and is intended to be fully operational as soon as possible
The Management Team
The management of Bestly Cosmetics Ltd is composed of Directors, Finance and administrative officers, Operations, sales officers and the subordinates. The MD is the top officer in the company’s management. The Administrative and operations Director is the second in authority. The HR function is currently being developed and is intended to be full
Mission & Vision
To be the leading cosmetics retailing company in Kenya and East Africa
Bestly Cosmetics Ltd will continue to grow its core cosmetics retailing business by increasing retail outlets throughout the country and specifically addressing the SWOT analysis done later in this plan. New store concepts and e-commerce will also be used to create even fresher channels for the Company. Upcoming Nairobi’s high end estates, central region, Rift valley, Nyanza and Mombasa will be our main short term targets in this plan. The second phase will look into East Africa Market.
Our marketing slogan will be ‘Your Beauty, Our Priority’
As we pursue our Motto, Bestly Cosmetics will continue to strive its best to provide “Quality Products, Best Value and Professional Service” for its customers to meet their ever increasing needs.
Bestly cosmetics will realize its vision by;
- Offering quality and comprehensive beauty solutions to our customers.
- Building customer loyalty.
- Sharing success with our staff.
- Building long-term partnership with our suppliers.
- Adhering to the principles of good corporate citizenship
Humbleness proves that we’re not always right, we don’t have all the answers, and we know it. We’re no less human than the people who work for us, and we’re not afraid to ask for help.
Integrity is the cornerstone of all the above. We set and observe high ethical standards and do the right thing. We perform duty of care, not only to our customers, other stakeholders and to the communities we serve, but also to our colleagues and ourselves.